In the summer of 2010, Emily Benson's parents said to her, "You don't need to go to graduate school. You just need a great idea."

Emily had always wanted to open her own boutique and post undergrad made the retail rounds at such prestigious companies as Abercrombie & Fitch, Henri Bendel and Club Monaco. She grew to love beautiful products and visual merchandising.

Inspired by the food truck revolution happening around her in New York City, and her own love of travel, she started concepting new ideas for her future. The idea of a boutique that traveled sparked her creativity and she decided to move home to Boston, Massachusetts to launch the idea. Her mobile boutique, The Fashion Truck, was the first of it’s kind on the road in June 2011, with the goal of bringing beautiful new apparel and accessories to women in a convenient and fun way.

The Boutique: The Fashion Truck is Boston's favorite mobile boutique featuring the chicest women's apparel and accessories, all for under $100. Catch us parked at Dewey Square, City Hall Plaza, open markets and shopping events. Or bring the truck to your home by hosting a party with friends for the most convenient, fun shopping experience.

The Products: The Fashion Truck only stocks merchandise that we personally select and truly love. Featuring exclusive artists and the latest in fashion, we continue to drive style forward. Click on the 'Shop' tab to see what's in store right now!

The Service: Emily Benson is taking the Mobile Retail Industry to the next level by inspiring new startups and coaching existing business owners to create best business practices. As of May 2013, she offers a once a month web based class called "How to Run a Profitable Mobile Retail Business" through the American Mobile Retail Association. Find more information about one-on-one consulting and the webinar here.
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