At 15 years old, Emily Benson declared that if she was to get a 'real job', she would accept no less than a managerial postion. Her family thought she was crazy, but this was clearly the first act of Emily's industrious climb up the corporate ladder and on to starting her own business.

After completing her Bachelor of Fine Arts in Surface Pattern Design at Syracuse University, she started her retail career as an Assistant Merchandiser at Abercrombie and Fitch's home office. She learned that her art background and creativity was an advantage in the business of retail, developing on trend products that landed in the arms of the customer. She quickly moved up from Abercrombie kids accessories to the world of Henri Bendel prestige accessories in New York City. In the Bendel's Fifth Avenue Flagship store, Emily spent hours honing her visual merchandising skills and listening to customer's comments about the products she had a hand in creating back at the corporate office. Being in the store was the highlight of her days, and she came to realize that one day she would like to own a women's boutique.
Her mobile boutique, The Fashion Truck, was the first of it's kind in Boston and upon opening it in 2011, was named a "Best New Idea" by The Boston Globe. Emily has been interviewed by NPR for a feature on the mobile boutique trend, and The Fashion Truck has received international press, including highlights in US magazines, Lucky and InStyle.

After working in corporate and small retail settings, Emily is excited to work with entrepreneurs to help grow and sustain their businesses. Her expertise lies in merchandising, product development, competitive analysis, trend research, visual display and overall business growth. She has spoken at programs hosted by Onein3/City of Boston, the MIT Enterprise Forum, Fisher College and in Trinidad.

Consulting: Offered by the hour, your one on one consult with Emily will help answer any and all questions you have about starting your mobile retail business. Find more information about one on one consulting here.

Webinar: As of May 2013, Emily offers a once a month web based class called How to Run a Profitable Mobile Retail Business" through the American Mobile Retail Association. Find more information about the webinar here .

Speaking/Panels: To inquire about Emily speaking at an event or participating on a panel, please email
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